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Moz News
How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard FridayPosted by randfishAre you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set…
The MozCon 2018 Final AgendaPosted by Trevor-KleinMozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and we're excited to share the final agenda with you today. There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution…
Backlink Blindspots: The State of Robots.txtPosted by rjonesx.Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact…
What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent ActionsPosted by willcritchlowIt should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice. With that out of the way,…
Search Engine Journal
Want Links? Here’s How to Create Link-Worthy Content by @annaleacroweHere are 11 ideas to help you create content that is useful, engaging, relevant, and link-worthy.The post Want Links? Here’s How to Create Link-Worthy Content by @annaleacrowe appeared first on Search Engine Journal.
Google Treats Subdomains and Subdirectories the Same, John Mueller Says by @MattGSouthernGoogle’s John Mueller this week that subdomains and subdirectories are treated the same in Google search.The post Google Treats Subdomains and Subdirectories the Same, John Mueller Says by @MattGSouthern appeared first on Search Engine Journal.
Why SEO Pros Should Care About Branding by @tonynwrightHere's why you should care about branding, support branding efforts, and understand their objectives.The post Why SEO Pros Should Care About Branding by @tonynwright appeared first on Search Engine Journal.
Four Research Papers About CTR and Ranking by @martinibusterRead an easy to understand summary of four important research papers about CTR and rankings.The post Four Research Papers About CTR and Ranking by @martinibuster appeared first on Search Engine Journal.
StumbleUpon Shuts Down After 16 Years by @MattGSouthernContent discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation.The post StumbleUpon Shuts Down After 16 Years by @MattGSouthern appeared first on Search Engine Journal.
Googlers Are Being Targeted With An Anti-Google Ad Campaign by @MattGSouthernGoogle employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results.The post Googlers Are Being Targeted With An Anti-Google Ad Campaign by @MattGSouthern appeared first on Search Engine Journal.
Google Announces Directory of Trusted Partners for GMB Local Search by @martinibusterGoogle announced a directory of trusted Google My Business 3rd party agencies and a complaint form for reporting scammers.The post Google Announces Directory of Trusted Partners for GMB Local Search by @martinibuster appeared first on Search Engine Journal.
Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018 by @MattGSouthernGoogle AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.The post Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018 by @MattGSouthern appeared first on Search Engine Journal.
The 11 Most Important Parts of SEO You Need to Get Right by @BrianHarnishYou need to get these 11 important parts of SEO right to win clients, conversions, and sales.The post The 11 Most Important Parts of SEO You Need to Get Right by @BrianHarnish appeared first on Search Engine Journal.
5 Examples of Terrible Content That Ranks Remarkably Well by @alextachalovaHere are the most common types of terrible content that manage to rank well on Page 1 of the SERPs.The post 5 Examples of Terrible Content That Ranks Remarkably Well by @alextachalova appeared first on Search Engine Journal.
Search Engine Land
Ask the #SMXperts: Going All-In On AMPIf you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments. Please visit Search Engine Land for the full article.